Apple applied for a design trademark relating to the logo of the Apple Store application + Apple obtained a design patent relating to the Apple card

By Patrick Centeno On Jul 17, 2022

Apple has filed a design trademark application relating to the “Apple Store app”. Apple notes that the Apple Store app, available in select countries, offers a more personal way to shop for the latest Apple products and accessories. Get recommendations based on the Apple products you already own. Find out which accessories are compatible with your devices. Easily switch to a new iPhone from your current one. Keep track of your orders wherever you go. And sign up for in-store hands-on sessions. You can even use Apple Pay to pay from your iPhone when you visit a participating Apple Store.

Apple Store application – Figurative trademark registration

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Apple’s first design mark application 97495837 was filed under international class 009 covering the following:

“Downloadable software used to provide retail store services and online retail store services including computers, computer hardware and peripherals, software, consumer electronics, tablets, smart watches, smartphones , home automation products, set-top boxes, media players, entertainment products, speakers, headphones, earphones, wireless routers, computer monitors, computer keyboards, computer mice, cables computer, computer power adapters, carrying cases, computer printers for printing documents and photos, scanners and peripherals, gift cards and accessories for the foregoing; downloadable computer software for accessing, browsing and searching online databases; downloadable computer software for generating personalized product recommendations; computer software downloadable atics for use in issuing credit cards.

Apple’s second design mark application 97495838 was filed under International Class 035 covering the following:

“Retail and online retail store services featuring computers, computer hardware and peripherals, computer software, consumer electronics, tablet computers, smart watches, smartphones, home automation products , set-top boxes, media players, entertainment products, speakers, headsets, headphones, wireless routers, computer monitors, computer keyboards, computer mice, computer cables, adapters computer power supplies, carrying cases, computer printers for printing documents and photos, scanners and peripherals, gift cards and accessories for the above.

It should be noted that the international trademark classes under which Apple files its trademarks are important because trademark registration will only protect those classes that were identified in their original application. In a legal battle, the originally filed classes could make or break a court case.

Figurative drawings

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Apple specimen provided to USPTO

The United States Patent Office defines a specimen as an example of how a company actually uses its mark in the marketplace with the goods or services in its application. This is what consumers see when they consider purchasing goods or subscribing to services provided by Apple in connection with their brand. Below is the specimen of the figurative Apple Store logo in context with its service.